Key Takeaways
- Effective rental property advertising in Orange Park starts with high-quality photos, a well-written listing, and a competitive rental price.
- Expanding your reach through multiple platforms and highlighting the property's location and features can significantly boost tenant interest.
- Partnering with a property management company can streamline the entire marketing process and help fill vacancies faster with qualified tenants.
To attract renters and fill your vacancies, you need to make your property stand out from the rest. The best way to do this is through an effective marketing campaign. Advertising a rental property can feel overwhelming, especially if you're a first-time landlord or don’t have much experience with marketing.
Thankfully, with the right approach, you can attract quality tenants, reduce vacancy time, and make the most of your investment. Our team at The Coffey Group has compiled a list of tips and tricks to help you advertise your rental property effectively.
Take High-Quality Photos
Photos are usually the first thing potential renters notice in a listing. Hiring a professional can ensure that the photos come out great each time. You can take quality photos of your rental with your phone for a more budget-friendly options. Just make sure to leverage natural light by taking pictures during the day or “golden hours”.
Also, make sure to clean and declutter each room beforehand. Don’t forget to photograph all key areas in the property, such as the living room, kitchen, bedrooms, bathrooms, and exterior, like the yard or balcony.
Set the Right Rental Price
The price of your rental can either attract or deter potential tenants. If it’s too high, tenants will turn around and look for more affordable options. If it’s too low, you could end up losing money.
So, before listing your Florida home for rent, take the time to research the local market. Start by looking for similar listings in your area. Keep an eye out for rentals with a similar size, condition, and amenities. Seeing what other landlords are charging will help you set a fair but still competitive price.
Write a Clear and Engaging Listing
Quality photos will help you get interested tenants’ attention. But if the title and description of your listing provide very little information, you’ll end up driving prospective renters away. So, take the time to write an engaging listing that helps potential tenants understand what your property offers and whether it suits their needs.
Be detailed but keep things easy to understand. Include important facts like the number of bedrooms and bathrooms, square footage, type of flooring, included appliances, parking, pet policy, and nearby amenities. Highlight any unique features, like a fireplace, a large backyard, or in-unit laundry.
Highlight the Neighborhood
The location of your rental property plays a crucial role in its profitability. Tenants aren’t just looking for a home, they want a convenient, safe, and enjoyable place to live. When you’re drafting your listing, make sure to mention nearby schools, grocery stores, parks, public transport, or restaurants. These small details can make your property much more appealing to prospective renters.
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List the Property on Multiple Platforms
The key to effectively renting out your home is to reach the biggest number of people as possible. Listing your property on various platforms will help you reach a wider audience.
In addition to traditional real estate websites, you can also post your listing on social media, local community boards, real estate groups, or your local Orange Park newspaper to maximize exposure.
Respond Quickly to Inquiries
Many tenants are looking to move in as quickly as possible. Delays in communication can cause you to lose good applicants. So, make sure to check your messages and email at least twice a day. Be polite, answer questions clearly, and offer to schedule a tour as soon as possible. If someone seems genuinely interested, keep the conversation going and follow up if you don’t hear back.
Offer Virtual Tours or Video Walkthroughs
Some tenants can’t go visit a property before renting it. By offering virtual tours or video walkthroughs, you can attract a wider pool of prospective tenants.
Filming a video of your rental can seem like a daunting task, but it doesn’t have to be overly complicated. You can do it with your phone. Keep it steady and walk through each room slowly, describing features of the property as you go. You can then upload it to YouTube, Dropbox, or Google Drive and share the link in your listing.
Partner with a Property Management Company
Successfully advertising a rental property requires a deep knowledge of specific marketing techniques, thorough research of current market trends, and around-the-clock availability to answer inquiries and conduct showings. If you have limited availability or marketing experience, you could benefit from hiring a property management company, like The Coffey Group.
Our team of expert property managers can help you with anything from writing an attractive listing and publishing across multiple websites to conducting property showings and drafting a solid lease agreement. We’ll take on the bulk of the work so that you can reap the benefits of owning a successful rental property.
Bottom Line
If you want to fill the vacancies of your Orange Park rental quickly and with good candidates, you need to spend more time and effort advertising your rental. With good photos, a clear description, and prompt response to inquiries, you can stand out from the competition and fill your unit faster. Even if you’re new to this, following these simple steps will help you advertise your rental like a pro and find great tenants.
If you need further assistance marketing and managing your Florida rental, contact The Coffey Group! Our team is ready to help you make the most off your investment.